[ale] Cereal Box Advertising
Thomas Stromberg
lists at stromberg.org
Thu Dec 15 23:36:22 EST 2005
On 15 dec 2005, at 22.32, Christopher Fowler wrote:
> Its amazing how the price of good keeps coming down. But why are GPS
> devices still so expensive? I was in SAMs and that TomTom device is
> $800.00
(OT) It beats me. I always find GPS's extremely frustrating because
the hardware is generally very weak, what you're paying for are the
maps. The maps however, are all in proprietary formats, so you have
to buy a software package for each GPS. So, at the moment, I've got 3
different GPS software packages because I've got three different GPS
solutions. If you think about it, implementing a nice portable GPS on
your own doesn't take much:
* Nokia 770 ($350), runs Debian Linux already.
* Bluetooth GPS ($150 for a really nice one, like a BT-338)
* RoadNav (http://roadnav.sourceforge.net) or similar software
package (Free!)
So, that's still $500, but as the open source mapping software gets
better, it's a plausible solution, especially if you want to browse
the web while driving. <grin>. What TomTom doesn't advertise as well
in the USA is that you can actually buy their software package for
PDA's and cellphones, so long as you have a Bluetooth GPS to link it
to. For whatever reason, they refuse to sell their smartphone
software in the USA, but if you have a PocketPC it's available. When
my Magellan GPS broke, I decided to take the cheap route and just buy
a software package called Wayfinder for my Sony Ericsson P910
cellphone and get a nice bluetooth GPS so that I could find my way
around Atlanta. While it has it's bugs, for $250 (software+Bluetooth
GPS), it gives me everything that I would get out of a $800 GPS,
including voice synthesized instructions and downloading maps from
the cellular network as required.
Just my $0.02
// Thomas Str?mberg
// http://toadstool.se/
// +1 678 773 9475
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